Whilst it's true to claim that Lyric is analog, it isn't older technology - far from it, infact.
Most hearing aids today use digital circuitry whilst Lyric uses an analog amplification circuit. This false claim is often made by audiologists and hearing aid dispensers who don’t have access to Lyric. They hear the term “analog” and equate it to hearing aids from the 1970s but they don't appreciate why we use digital technology in the first place.
Digital technology is needed to compensate for the natural resonances that are enhanced by our external ear but lost when a hearing aid is fitted in or behind the ear.
So fitting a hearing aid deep in the ear canal means that we use more of the natural hearing resonance and why we don't need to fit digital technology inside Phonak Lyric. With Lyric being placed 4mm from the eardrum, the natural acoustics and resonance of the ear are maintained, allowing it to compete with and often out-perform most premium top-of-the-line digital hearing aids.